Product Designer & Manager
Alberto Cisneros
hola@albertocisneros.com 55-1883-8117Location: Mexico City
© 2023 Alberto Cisneros. All Rights Reserved
Introduce
Say Hi from Beto, Product Designer & Manager
I have over 10 years of experience creating digital products focused on people (end users and business). I have experience working on projects related to EdTech, Fintech, restaurants, loyalty programs, e-commerce, professional services and the industrial sector. Collaborating alongside C-Level and business profiles, engineers and designers. I love technology and my goal is to contribute to the creation of solutions that help companies and end users to achieve their goals.
View portfolio
10+
Years of
Experience
Resume
Work Experience
Product Manager
Unitips (Mexico, Chile and Colombia)
- + Worked remotely with founders, business area, content, product, customer service, developers and customers
- + Conducted interviews with customers to understand their needs and develop a customer journey map and an empathy map
- + Shared relevant information from competitors through benchmarks.
- + Performed remote card sorting to define the information architecture
- + Defined success metrics within the funnel together with the teams involved (percentage of visits, registrations, completed free trials and churn)
- + Facilitated ideation sessions (brainstorming), designed value proposition canvas and decision making support with prioritization chart
- + Design and management of wireframes and prototypes
- + Performed in-person usability testing and A/B testing to verify usability and improvement opportunities
- + MVP definition for Chile and Colombia as well improvements for the mexican product (AARRR framework)
- + To carry out the project we used SCRUM, Agile and Lean UX
- + Translating user needs and requirements into clear product specifications and user stories
- + I used Analytics and Hotjar to monitor user behavior, engagement and conversion rates
UX / UI Designer
Fidelity Marketing (ENEL, Hotsson, Holcim, Farrera Premium)
- + Defining UX and visual proposals on apps and websites
- + Coding layout mobile-first for web experiences -HTML, CSS, SASS-
- + Deliveries and communication with stakeholders
UX / UI Designer
ALSEA (Vips, Domino´s Pizza)
- + Defining and overseeing the web and mobile experience and visual proposals
- + Defining visual design on the website
- + Defining UX -Research, Information architecture, Prototyping-
- + Oversee mobile-first layout for web experience
- + Deliveries and communication with stakeholders
UI / Visual Designer
Master Loyalty Group (HSBC, Scotiabank, CIBanco, Elite Rewards)
- + Defining visual design on the websites
- + Coding layout mobile-first for web experiences -HTML, CSS, SASS-
- + Defining and overseeing the web and mobile experience and visual proposals
- + Deliveries and communication with stakeholders
Head of Design
Factus
- + Definition of visual design for Apps, web pages and online solutions (SaaS)
- + Defining and overseeing the web and mobile experience and visual proposals
- + Deliveries and communication with stakeholders and customers
Visual Designer
Factus
- + Visual design for websites, Apps and social media
- + Coding layout mobile-first for web experiences -HTML, CSS, Bootstrap-
Visual Designer / Front-end
Tech & Design (Banco Walmart, Santander)
- + Visual design for websites, Apps and social media
- + Coding layout mobile-first for web experiences -HTML + CSS-
my skills
My Skills
- Teamwork
- Product management
- Strategy
- Data-driven
- Decision maker
- Team leadership
- Transversal communication
- Project management
- Lean startup
- Agile
- Scrum
- Design thinking
- Wireframing
- Rapid prototyping
- Usability
- User testing
- Research
Tools & Technology
Tools & Technology
- Jira
- Asana
- Google Analytics
- Hotjar
- Adobe Creative Cloud
- Figma
- Miro
- Google Apps for Work
Resume
Education & Courses
UX Advanced
Platzi
Usability
Platzi
Design Thinking
Udemy
Bachelor of Graphic Design
UNITEC